![]() ![]() Today, the market is the mom waiting in the school pick up line, the corporate employee waiting for a meeting to start, and regular folks looking to unwind after a long day at work. ![]() The rise of mobile gaming has created an entirely new type of gamer. It was a lucrative market, but with a limited target audience. Back then, they were mostly young, often male, possibly living in their mother’s basements (Just kidding!), and willing to spend several hundred dollars on games, expansion packs, and specialty gear. A decade ago, gamers were a niche demographic.
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